brand guidelines to use wildfire assets.


keep the word wildfire together

incorrect usage
WildFire, Wild Fire, wildFire, wild fire, Wild fire

correct usage
Wildfire or wildfire


font-family: effra, sans-serif;

heading — effra bold
body — effra regular
code <pre> — effra light

for web use:
<link rel="stylesheet" href="">
for email use:
<style>@import url("");</style>



link it to our website

we're not a social media website. do not display wildfire's logo next to facebook, instagram, youtube, twitter etc.


creating for social media

use effra font only.

do not use logo in social media images.

use our current instagram page for reference.

lanugage tone

to the point. clear and articulate.

easy to understand. everyday language.

attribute other creators when we use their work.


download wildfire logo files

download effra font files

bootstrap.min.css and wildfire.css.

latest _variables.scss.

we use icons by fontawesome. only solid (fas).

our colour palette on coolers.

in html, use mdash — instead of hyphens.